If a Flower Bloomed in a Dark Room, Would You Trust It?

If a Flower Bloomed in a Dark Room, Would You Trust It? follows the online rabbit holes developing from two mainstream social media trends related to self-improvement: fitness and spirituality. The converging narratives—Repeat After Me and Bereitschaft explore radicalization from the perspectives of the body and the spirit as they are amplified by platforms like TikTok: on the one hand, the militaristic pursuit of physical perfection, as reflected in the popularization among young boys of Arno Breker’s 1939 statue Bereitschaft; on the other, the quest for spiritual awakening and the attempt to rise above societal structures, combined with the belief in being the “chosen one.” The book builds on extensive visual research into the image rhetorics used by far-right political groups online, especially those employing positive visual language to convey hate messages.

Published by Spector Books
Leipzig, November 2025

Editor: Elisa Medde
Author: Zoé Samudzi, George H. King

Designer: Studio Sallali

ISBN: 9783959059206

Language(s): English
Thread-sewn softcover
240 pp.
24 x 32 cm

This publication was made possible with the generous support of Mondriaan Fonds, Fonds ZOZ, Brandenburg State Museum of Modern Art, and Paradox.

Bereitschaft

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The body is always the primary heuristic of white nationalist self-improvement, the atomic unit of the state and of the glorious future to come. Arno Breker’s Bereitschaft (1939), a statue whose name translates to “readiness,” has new life in the perfectly sculpted, steroid bacne’d, body dysmorphic twenty-something. With social media has come a paradox: an intense atomization and sense of isolation, and the opportunity to connect with uniquely unmoored and unsettled people just like you. People who are also looking for answers. The message boards and the social media feed recapitulate historical discourses: grammars and ideas of individual-as-national transformations that will always accompany right-wing mobilizations. Strange new syntaxes emerge in recycled ideas peddled as novel strategies for self-help, some unisex and some deeply gendered.

ZOÉ SAMUDZI, 'Tomorrow Belongs To You'

Repeat After Me

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Across platforms like TikTok and YouTube, a new digital mysticism has emerged, built from fragments of self-help, new-age philosophy, quantum theory, and conspiracy. It is a worldview shaped by algorithmic feedback loops, where each search for "higher vibration" or "spiritual awakening" leads deeper into a labyrinth of glowing faces, soft-voiced prophets, and mantra-like instructions. Ganslmeier & Zibelnik's work investigates the slippage between the individual quest for freedom and its ideological capture. In Repeat After Me, they reveal how the pursuit of transcendence can become a mechanism of isolation, and how the desire to escape the "system" can reinforce its most rigid forms - a fitness training for the soul, based on discipline, loyalty, and order.

Elisa Medde, 'Abundance is Our Birthright' (editor's introduction)

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