Bereitschaft scrutinizes modern TikTok trends that prescribe demanding physical regimens and advocate for a return to a conservative model of masculinity. The video installation serves to illustrate how the pursuit of a fitness ideal can inadvertently perpetuate misogynistic narratives and imagery associated with 'Aryan' ideologies. While much of the presented material may not initially appear to align with far-right ideology, Bereitschaft adeptly delineates a pattern illustrating how mainstream visual language is co-opted by extremist factions to amplify their influence. 

The German term “Bereitschaft” encompasses readiness and willingness to take action, yet it also harbors darker undertones. In 1939, German sculptor Arno Breker (1900-1991) crafted a statue titled with this word, portraying a male, nude warrior drawing a sword, symbolizing preparedness for the impending call to arms faced by the German people. This sculpture has become an obsession on TikTok. Through their video work, the artists delve into the glorification of the ‘sculpted’ male physique and the advocacy of self-discipline within TikTok fitness trends, examining how these inclinations mirror fascist tendencies and serve as symptoms of a right-wing ideological shift. Terms like ‘brohood’, ‘gymbros’, and ‘bromance’ evoke a sense of unity, wherein the individual becomes subordinate. Influencers promote order and disci- pline, urging followers to disregard the inner “bitch voice” which purportedly leads to weakness. The trend not only defends masculinity with misogynistic characteristics but also manifests increasingly peculiar manifestations, including ‘bonesmashing’, ‘chiselled jawline’, ‘mewing’, ‘looksmaxxing’, facial fitness, and ‘hunter eyes’, advocat- ing an unsettling and extreme pursuit of physical perfection.

Jakob Ganslmeier & Ana Zibelnik, 2024
motion design: Studio RNDR
sound : Daniel Hermann-Collini
Produced by Paradox

Full video available upon request

contact at studio@ganslmeierzibelnik.com
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Bereitschaft at Foam Amsterdam, 2024
Photo by Christian van der Kooy
 

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Installation view, Platform Wars, Camera Austria, Graz, 2026. Photos: Markus Krottendorfer.

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Gemachte Männer – Brandenburg State Museum of Modern Art, 2025

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Bereitschaft, Museum of Contemporary Art Metelkova, Ljubljana, 2025

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The Will to Change, Halle 14, Leipzig, 2025

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Invisible Race, Finnish Museum of Photography, Helsinki, 2025

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GIGA, Foam Amsterdam, 2024

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While much of the presented material may not initially appear to align with far-right ideology, Ganslmeier and Zibelnik adeptly delineate a pattern illustrating how mainstream visual language is co-opted by extremist factions to amplify their influence.

Mirjam Kooiman, head of artistic programming at FOAM

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Bereitschaft research poster
Design by Studio Sallali

Video interviews by Hanna Steenbergen-Cockerton & Joep van Diejen

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Arno Breker is the catalyst of this waging culture war that is happening in this very instant. When you look at the statue, it’s like a masculine-looking guy, strong, you look at it and your testosterone levels go up 50%, just by looking at the picture. If you look at culture right now — Arno Breker goes viral, looksmaxxing goes viral.

YouTube user Alcantar, 2024

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Camera Austria (169), Interview with Raimar Stange

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Zeit & Zeit Online Text by Astrid Geisler

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Dummy Magazine, Thema Weiße, Text by Eva Kienholz

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